The Bachelor of Science in Multimedia Technology programme aims to equip graduates with strong, broad skills, knowledge, principles, and concepts underpinning mass media and communications. It provides students with basic tools for analytical thinking, state-of-the-art technology, knowledge and skills, entrepreneurship, leadership, ethics, and other critical managerial skills necessary for success in the media industry. The programme further aims to offer a sound foundation in multimedia studies, enabling global competence and the advancement of studies in the field. Embracing the digital era, it seamlessly integrates online and new media into its fabric, empowering students to navigate and innovate within the ever-evolving digital ecosystem. Through immersive experiences and practical projects, students develop proficiency in crafting compelling narratives, designing effective communication strategies, and leveraging digital platforms for organizational success.
The program provides several courses that will help students develop the positive attitude towards community development.