noc017a@hcuc.edu.gh
Heritage Christian College Campus. Amasaman behind stadium junction

Nicholas Oblitey Commey

Head, Marketing / Lecturer

Education

  • MPhil., Business Administration with specialization in Marketing, Uinversity of Ghana
  • BSc., Managment Studies, University of CapeCoast (UCC)

Research & Publications

  • Mahmoud, M. A., Adams, M., Abubakari, A., Commey, N. O., & Kastner, A. N. A. (2020). Social media resources and export performance: the role of trust and commitment. International Marketing Review.
  • Commey, N. O., & Adom, K. (2020). Relationship Marketing and Customer Retention in the Ghanaian Banking Industry. European Journal of Business and Management.
  • Commey, N. O., Adom, K., & Aidatu, Abubakari. (2020). Service quality and business student’s satisfaction in Private Ghanaian Universities. The moderating role of brand positioning. Journal of Marketing and Consumer Research.

Supervised Research

  • Appiah, Frank, Kwame. (2019). Relationship marketing and customer loyalty in the Ghanaian Telecommunication Industry. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Obiri, Yeboah, Anthony. (2019). Service quality delivery in private herbal hospitals: The Ghanaian patient’s perspective. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Adico, Regina. (2019). After sales service and customer loyalty in the Ghanaian automobile industry. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Mensah, Stella. (2018). Service quality and customer satisfaction in public libraries: A case study of the Accra Central Library. Unpublished dissertation, Kings University College, Aplaku, Weija – Accra.
  • Yeboah, Francis Nimoh (2017). The impact of service quality on customer loyalty in the Ghanaian financial services industry. A study of savings and loans companies. Unpublished dissertation, Kings University College, Aplaku, Weija – Accra.
  • Manu, Thomas, Daddy-Mous Kwasi. (2016). Assessment of customer brand loyalty on the performance of savings and loans companies: A case study of Beige Capital. Unpublished master’s thesis, Kings University College, Aplaku, Weija – Accra.
  • Dzikunu, Enoch. (2016). The impact of customer relationship management on customer satisfaction in the Ghanaian banking