Bachelor of Arts in Communication Studies

The Bachelor of Arts in Communication Studies is a dynamic and interdisciplinary programme designed to equip students with the knowledge and skills needed for effective communication across diverse platforms and contexts. The programme covers a wide range of subjects, including journalism, public relations, digital media, advertising, organizational communication, and media production.

Students will engage in theoretical and practical coursework, gaining a deep understanding of communication theories, strategies, and ethics while developing hands-on skills in writing, content creation, public speaking, and multimedia production. Through internships, workshops, and collaborative projects, students are prepared for successful careers in media, corporate communication, public relations, broadcasting, digital marketing, and other communication-related fields.

This programme emphasises critical thinking, creativity, and professional ethics, ensuring that graduates are not only proficient communicators but also responsible and innovative professionals capable of navigating and shaping the rapidly evolving communication landscape.

Year 1

SEMESTER 1

  • Heritage Seminar
  • Introduction to Exercise Science and Nutrition
  • Computer Literacy and Library Skills
  • Communication Skills
  • Introduction to the Old Testament
  • Basic French
  • Media, Culture and Society
  • Basic Principles in Visual Communication

SEMESTER 2

  • Introduction to the New Testament
  • Applied Exercise Science and Nutrition
  • Community Development
  • Introduction to World History
  • Literature in English
  • Computer Applications in Communication Studies
  • Functional French
  • Phonetics and Phonology for Communicators

Year 2

SEMESTER 1

  • Fundamentals of Entrepreneurship
  • Logic and Critical Thinking
  • Media Management
  • Mass Communication Theories
  • Introduction to New Media
  • Introduction to Social Psychology

SEMESTER 2

  • Ghanaian Family Systems
  • Entrepreneurship Strategy
  • Introduction to Political Science
  • Introduction to Broadcast Journalism
  • Introduction to Public Relations and Advertising
  • Introduction to Development Communication

Year 3

SEMESTER 1

  • Leadership Summit
  • Online and Digital Media
  • History of Media in Ghana
  • Crisis Communication Management
  • Presentation Skills for Communicators

SEMESTER 2

  • Communication Research Methods
  • Media and Development
  • Political Communication
  • Integrated Marketing Communication
  • Radio and Television Production

Year 4

SEMESTER 1

  • Communication Research Project I
  • Media Law and Ethics
  • Internship
  • Branding and Brand Management
  • Media Monitoring and Evaluation
  • Development, Communication, Science, Health and Gender

SEMESTER 2

  • Communication Research Project II
  • Strategic, Communication, Planning and Campaign
  • Editing and News Presentation
  • Development Communication Campaign
  • Artificial Intelligence for Communicators