Bachelor of Science in Business Adminstration

Marketing

The rationale of this program is to offer a course that prepares business majors at a bachelor degree level who intend to pursue careers in marketing and / or progress their studies towards Masters and PhD degrees. We strategically have selected private sector and entrepreneurial business as the target hiring firms. The marketing degree is designed to meet the needs of a student who wishes to go work for an entity as an employee in marketing and it is a good foundation for an entrepreneur interested in market driven product ideas. In either context they will be prepared to quickly learn and adapt to their chosen work. All business graduates of HCC are expected to also be technology literate, know how to apply and manage technology and work with IT professionals in All graduates of HCC are also expected to understand how to help their communities. The program provides several courses that help with students learn the values that should drive their actions and they have via the community development courses tools that will help them begin to contribute.

Year 1

SEMESTER 1

  • HCC Seminar
  • Introduction to the Old Testament
  • Computer Literacy & Library Skills
  • Intro to Exercise Science & Nutrition
  • Communication Skills I
  • Computers in Business I
  • Business Math

SEMESTER 2

  • Intro to World History
  • Applied Exercise Science & Nutrition I
  • Introduction to New testament
  • Communication Skills II
  • Business Statistics
  • French I
  • Computers in Business II

Year 2

SEMESTER 1

  • Applied Exercise Science & Nutrition II
  • Intro to World Religions
  • Financial Accounting
  • French II
  • Quantitative Methods
  • Microeconomics

SEMESTER 2

  • Applied Exercise Science & Nutrition III
  • Community Development
  • Entrepreneurship I
  • Principles of Management
  • Management Information Systems
  • Macroeconomics
  • Personal Financial Planning

Year 3

SEMESTER 1

  • Applied Exercise Science & Nutrition IV
  • Principles of Marketing
  • Business Finance
  • Introduction to Production and Operations Management
  • Business Law
  • Consumer Behavior

SEMESTER 2

  • Ghanaian Culture and Family
  • International Marketing
  • Services Marketing
  • Sales Management
  • Integrated Marketing Communications

Year 4

SEMESTER 1

  • Ethics
  • E-Commerce & Internet Management
  • Marketing Management & Strategy
  • Marketing Promotion
  • Business Internship*
  • Entrepreneurship II
  • Leadership Summit

SEMESTER 2

  • Teams & Conflict Resolution
  • Advanced Marketing
  • Data Mining