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noc017a@hcuc.edu.gh
Heritage Christian College Campus. Amasaman behind stadium junction.
Office hours for meeting Students: Tuesday to Thursday (1pm – 3pm) Office Location: MB/GF Room 005 (Community Quarters)

Nicholas Commey Oblitei, Ph.D

Lecturer

Education

  • MPhil., Business Administration with specialization in Marketing, Uinversity of Ghana
  • BSc., Managment Studies, University of CapeCoast (UCC)

Fields of Expertise

  • Social Entrepreneurship
  • Relationship Marketing
  • Services Marketing

Research & Publications

  • Mahmoud, M. A., Adams, M., Abubakari, A., Commey, N. O., & Kastner, A. N. A. (2020). Social media resources and export performance: the role of trust and commitment. International Marketing Review.
  • Commey, N. O., & Adom, K. (2020). Relationship Marketing and Customer Retention in the Ghanaian Banking Industry. European Journal of Business and Management.
  • Commey, N. O., Adom, K., & Aidatu, Abubakari. (2020). Service quality and business student’s satisfaction in Private Ghanaian Universities. The moderating role of brand positioning. Journal of Marketing and Consumer Research.

Supervised Research

  • Kumah-Mensah, Hayford. (2024). Exploring the role of service quality in student retention: a case of selected Private Senior High Schools (SHS) in Ghana. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Danyo, Demetrous. (2024). Distribution strategies and sales performance in Ghana’s Agribusiness Industry: the case of Willmar Ghana limited. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Lomotey, Kelly. (2023). Service quality and customer loyalty in the Ghanaian hospitality industry. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Amankwah-Addo, Marigold. (2023). Exploring retention marketing strategies in Ghanaian education industry: A study of selected Private Senior High Schools (SHS). Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Akaponi, Confidence. (2023). Customer Retention Strategies in the Ghanaian Tourism Industry. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Larbi, Offer, David. (2023). Service quality and customer Retention in the Ghanaian Banking Industry: A Study of Consolidated Bank Ghana
  • Adams, Nurudeen, Mohammed. (2022). Exploring the role of celebrity endorsement in the Ghanaian Telecommunications Industry. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Abbey, Dennis. (2021). Branding and customer retention in the Ghanaian Banking Industry. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Awuah, Comfort. (2021). Product packaging and consumer’s Buying Behaviour: A study of locally produced rice. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Appiah, Frank, Kwame. (2019). Relationship marketing and customer loyalty in the Ghanaian Telecommunication Industry. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Obiri, Yeboah, Anthony. (2019). Service quality delivery in private herbal hospitals: The Ghanaian patient’s perspective. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Adico, Regina. (2019). After sales service and customer loyalty in the Ghanaian automobile industry. Unpublished dissertation, Heritage Christian University College, Amasaman – Accra.
  • Mensah, Stella. (2018). Service quality and customer satisfaction in public libraries: A case study of the Accra Central Library. Unpublished dissertation, Kings University College, Aplaku, Weija – Accra.
  • Yeboah, Francis Nimoh (2017). The impact of service quality on customer loyalty in the Ghanaian financial services industry. A study of savings and loans companies. Unpublished dissertation, Kings University College, Aplaku, Weija – Accra.
  • Manu, Thomas, Daddy-Mous Kwasi. (2016). Assessment of customer brand loyalty on the performance of savings and loans companies: A case study of Beige Capital. Unpublished master’s thesis, Kings University College, Aplaku, Weija – Accra.
  • Ayekpa, Jeffrey, Clement, Tei. (2016). The impact of branding on customer satisfaction: A case of consumers of Nestle Ghana Limited’s products in the Accra metropolis. Unpublished dissertation, Kings University College, Aplaku, Weija – Accra.
  • Misbah, Nabila Mohammed. (2016). Impact of branding on consumer purchase decision in the Ghanaian retail industry. Unpublished dissertation, Kings University College, Aplaku, Weija – Accra.
  • Osuman, Salamatu. (2016). The Impact of Sales Promotion On Consumer Buying Behaviour in the Ghanaian Telecommunication Industry. A Case of Vodafone Ghana. Unpublished dissertation, Kings University College, Aplaku, Weija – Accra.
  • Chai-Mang Jemimah Mariam. (2016). Partnerships between profit making organizations and non-profit making organisations in corporate social responsibility activities. Unpublished master’s thesis, Kings University College, Aplaku, Weija – Accra.
  • Dzikunu, Enoch. (2016). The impact of customer relationship management on customer satisfaction in the Ghanaian banking

Non-Academic Achievements

  • Community Services: Coordinator - Center for Entrepreneurship, Philanthropy and Ethics (CEPE)
  • CommitteesMember - Graduation Committee